Brand Standard Guidelines

Learn the ABCs of Our Brand!

Thank you for choosing to support BC Children's Hospital Foundation. With over 90 per cent brand recognition in British Columbia and more than 116,000 donors in 2012-13, BC Children's Hospital Foundation has worked hard to grow and protect its brand. We have developed these brand guidelines to ensure that our brand is used consistently, making it more recognizable to our donors, event participants and the general public. Please ensure you read the A-Z Brand Standard Guidelines. In it you will find the tools you need to get the most out of our brand.

Thanks again for your support. If you have any questions, please contact your foundation representative or a member of the Communications team at 604-875-2444.