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Jeans Day™ Announces 2018 Ambassadors

Posted on 09/03/2018 8:00am

Jeans Day 2018 Aims to Raise over $1 Million for BC Children’s Hospital

VANCOUVER, BC (March 8, 2018) – Jeans Day, a fundraiser for BC Children’s Hospital Foundation taking place on Thursday, May 3, 2018, is pleased to announce that professional athletes Henrik and Daniel Sedin of the Vancouver Canucks, Marcel de Jong of Vancouver Whitecaps FC, and Jeremiah, Johnson of the BC Lions are official Jeans Day 2018 ambassadors. They will support and promote Jeans Day through a variety of events and fundraising initiatives, and will be among the thousands of British Columbians sporting a Jeans Day button with their “Canadian Tuxedo” – head-to-toe denim –on May 3 to raise funds for BC Children’s Hospital.

“Jeans Day is a great way for everyone across the province to support BC Children’s Hospital,” said Henrik Sedin, captain for the Vancouver Canucks.  “Participating in the Jeans Day campaign is one of the ways we can help support the exceptional medical care BC Children’s Hospital provides for the children and families of this province, including my own.”

“We’re grateful to have the support of these incredible athletes and their families,” said Teri Nicholas, president and CEO of BC Children’s Hospital Foundation. “Jeans Day is an easy way to make a big difference in the lives of BC’s kids, and we hope our Jeans Day 2018 ambassadors will inspire everyone to buy a button and Jean Up on May 3.”

Jeans Day buttons can be purchased for $5, and lapel pins for $20 at an official retailer – Save-On-Foods, PriceSmart Foods, Urban Fare, London Drugs, Thrifty Foods and Country Grocer on Vancouver Island. To participate, individuals, corporations and schools can also register to be a champion online at

 “I’m proud to serve as a Jeans Day ambassador, and Jean Up for BC’s kids on May 3,” said Marcel de Jong, defender for Vancouver Whitecaps FC. “We want to encourage everyone across the province – corporations, schools, families – to have fun and raise funds for BC Children’s Hospital.”

On May 3, 2018, individuals, families, corporations, and schools across BC and the Yukon are encouraged to wear their Jeans Day button along with their “Canadian Tuxedo”, in support of Jeans Day. The annual public Jeans Day BBQ will be held on May 3 at the Vancouver Art Gallery on Robson Street in Vancouver from 11:30 a.m. – 1:30 p.m. Celebrity athletes, professional team mascots, and a street team will provide entertainment for all age groups.

About Jeans Day
Jeans Day, taking place on May 3, 2018, is one of BC Children’s Hospital Foundation’s signature events and grassroots fundraisers. Since the inaugural event in 1990, Jeans Day has raised more than $21 million for BC Children’s Hospital. Funds raised this year will towards the most urgent needs at BC Children’s Hospital. Visit for more information on how to register and #JeanUp for BC’s kids.

About BC Children’s Hospital Foundation
BC Children’s Hospital is the only hospital in the province devoted exclusively to the care of children. As one of the few pediatric medical centres in North America with a world-class acute care centre, research institute, mental health facility and soon, rehabilitation centre, all on a single campus, we provide expert care for the sickest and most seriously injured kids. At BC Children’s Hospital Foundation, we have a vision that every child is healthy and able to fulfill their hopes and dreams. The generosity of donors fuels our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care. Please visit for more information.    
Media Contacts:

Pamela Smith
BC Children’s Hospital Foundation
Kari Kylo
SOMA Concepts & Solutions