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Jeans Day™ Announces Sedins, David Ousted & Jason Arakgi as 2017 Ambassadors

Posted on 09/03/2017 8:30am

VANCOUVER, BC (March 9, 2017) – Jeans Day, a fundraiser for BC Children’s Hospital Foundation (BCCHF) taking place on Thursday, May 4, 2017, today announced that professional athletes Henrik and Daniel Sedin of the Vancouver Canucks, David Ousted of Vancouver Whitecaps FC, and Jason Arakgi of the BC Lions are official Jeans Day 2017 ambassadors. They will support and promote Jeans Day through a variety of marketing initiatives, as well as wear their denim-on-denim apparel on May 4.

“Jeans Day is a great way to connect people from around the province to BC Children’s Hospital,” said Henrik Sedin, captain for the Vancouver Canucks. “I’m happy to be a part of this campaign and to help support the work BC Children’s Hospital does for children and families, including my own.”

“These amazing athletes are heroes to our children. With their help, we hope even more British Columbians will jean up,” said Teri Nicholas, president and CEO of BC Children’s Hospital Foundation. “What could be easier and more fun: buy a Jeans Day button or lapel pin, show off your best look, and
support our kids.”

“My family and I are thrilled to be able to support such an incredible organization,” said David Ousted, goalkeeper for Vancouver Whitecaps FC. “We want to help raise awareness for BC Children’s Hospital Foundation and Jeans Day in an effort to let all British Columbians know that they can also help in making a difference in the lives of Children.”

On May 4, 2017, individuals, families, corporations, and schools across BC and the Yukon are encouraged to wear denim from head to toe, or their “Canadian Tuxedo”, in support of BCCHF’s Jeans Day fundraiser. Jeans Day buttons can be purchase for $5, and lapel pins for $20 at an official retailer - Save On Foods, Overwaitea Foods, Price Smart Foods, Urban Fare, London Drugs, Thrifty Foods and Country Grocer on Vancouver Island. To participate, individuals, corporations and schools can also register online at

“My family and I will definitely be wearing our Jeans Day buttons and Canadian Tuxedos on May 4,” said Jason Arakgi, linebacker for the BC Lions. “All the money that Jeans Day raises this year will go towards the Excellence in Child Health Fund, which BC Children’s Hospital relies on to purchase state-of-the-art equipment, and to meet ongoing critical needs.”

New to Jeans Day this year is the revamped school program. The registration process has been streamlined for participating schools, and Jeans Day is encouraging students to fundraise as well. Jeans Day is offering schools and children great incentive prize packs from the Vancouver Canucks, Vancouver Whitecaps FC, and BC Lions.

The annual public Jeans Day BBQ will be held on May 4 at the Vancouver Art Gallery on Hornby Street in Vancouver from 11:30 a.m. – 1:30 p.m. Celebrity athletes, professional team mascots, and a street team will provide entertainment for all age groups.

About Jeans Day

Jeans Day, taking place on May 4, 2017, is one of BC Children’s Hospital Foundation’s signature events and grassroots fundraisers. It started in 1990, and has raised more than $20 million for BCCHF. Funds raised this year will go to the Excellence in Child Health Fund, which supports the most urgent healthcare needs at BC Children’s Hospital.

The Jeans Day date has moved to the beginning of May as part of a bigger movement. A concerted effort has been made to unite all BC Children’s Hospital fundraising efforts in a final push during the month of May leading up to Miracle Weekend. Jeans Day will kick off this “#MakeMayMatter” month of fundraising. Visit for more information on how to register for Jeans Day.

About BC Children’s Hospital Foundation

BC Children’s Hospital is the province’s only full-service acute-care pediatric hospital. Last year, BC Children’s Hospital treated more than 84,000 children. The money raised by the foundation supports BC Children’s Hospital, its research institute, and Sunny Hill Health Centre for Children.

Media Contact:
Kari Kylo
SOMA Concepts & Solutions
Hashtag: #JeanUp