Brand Standard Guidelines

Learn the ABC's of our brand!

Thank you for choosing to support BC Children's Hospital Foundation. With more than 90 per cent brand recognition in British Columbia, and with 120,000 distinct donors in 2008/09, BC Children's Hospital Foundation has worked hard to grow and protect its brand. We have developed these brand guidelines to ensure that our brand is used consistently, making it more recognizable to our donors and participants of events. Please ensure you read the A-Z Brand Standard Guidelines - in it you will find the tools required to get the most out of our brand.

Thanks again for your support! If you have any questions along the way, please do not hesitate to contact your foundation representative or a member of the communications team at 604.875.2444.