Participate in Jeans Day™

Jeans Day™ is a fun and easy way for you, your kids and your community to support BC Children’s Hospital Foundation. You can show your support for BC’s kids by purchasing a Jeans Day button or lapel pin and wearing it with your favourite denim on Thursday, May 4, 2017. 

Buttons and pins will on sale through our official retail partners, starting in March.


Start a #JeanUp movement in your community:

You don't have to be part of a business to become a Jeans Day Champion! All that's needed is your commitment to sell 20 buttons to your friends, family, community...or whoever! By selling button and pin and spreading the word about the #JeanUp movement you're making a huge difference in the lives of BC's sick and injured kids.

Step 1: Sign up as a Jeans Day Champion

Register now and place your order for 20 or more buttons/pins.

Already a Champion? Renew your order.

Step 2: We send your Jeans Day order

  • Orders that were placed before February 17 will be shipped out the first week of March. All later orders will be shipped as quickly as possible and should arrive within 7-10 business days.
  • Orders within Greater Vancouver are sent via courier and companies located outside of Greater Vancouver will receive their orders via Canada Post.

Step 3: Promote Jeans Day

  • Encourage your friends and family to participate in Jeans Day by purchasing a button ($5) or lapel pin ($20) and wearing their jeans on Thursday, May 4, 2017.
  • Spread the word through social media using the hashtag #JeanUp on Instagram, Twitter and Facebook leading up to May 4! Remember to tag @BCCHF and follow us on social media.
  • Use the tips and promotional material we send you to help spread the word.
  • Log in to your Jeans Day headquarters to keep track of payments, place an order for more, send email reminders, submit payments, and more.

    Questions? Call 604-875-2444 or e-mail

    Visit one of our Official Retailers below to purchase 20 buttons/pins or less starting in March.

Thank you to our 2017 official retail partners.