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'Be a Superhero' campaign benefits kids

Posted on 21/04/2009 12:00am

Cariboo Press
Section: Vernon Morning Star - Community

A Vernon radio station is rallying behind sick children.

BC Children's Hospital Foundation has formed a partnership with the Jim Pattison Broadcast Group, which includes Kiss FM.

Under the partnership, Pattison Broadcast Group stations will support the foundation in its efforts to promote the $200-million Campaign for B.C. Children around the province. The campaign is urging British Columbians to "Be A Superhero" by supporting the construction of a new Children's Hospital and Child Health B.C., a hospital initiative that is improving access to pediatric care for children, regardless of their location in B.C.

"Many of us know someone who has been treated at B.C. Children's Hospital, whether they live in Prince George, Kamloops, Vancouver or Nanaimo," said Jim Pattison Broadcast Group president Rick Arnish.

As campaign media partner, Kiss FM will run a series of public service announcements featuring campaign information, as well as featuring children from around the province who have received care at the hospital.

"We hope to inspire the listeners of the Pattison stations to participate in the campaign," said Sue Carruthers, president of the B.C. Children's Hospital Foundation.

"We need Superheroes to emerge from every corner of the province."

More than 67 per cent of the 75,000 children who come to Children's Hospital each year live outside the City of Vancouver.

Donations can be made online at or by calling 1-877-977- HERO (4376).

Copyright 2009 Vernon Morning Star