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BC Urged to Wear Jeans on April 30 in support of BC Children's Hospital

Posted on 16/04/2015 10:00am


April 16, 2015 – Vancouver, BC –
On Thursday, April 30, thousands of people across British Columbia and the Yukon will proudly wear their favourite pair of jeans on Jeans Day™ in support of BC Children’s Hospital.

The hospital hopes to raise more than $1 million through the sale of Jeans Day™ buttons for $5 and lapel pins for $20, available at Jeans Day™ official retailers across the province: Save-on-Foods, Overwaitea Foods, PriceSmart Foods, Cooper’s Foods, Urban Fare, Costco, Thrifty Foods and London Drugs.

“Jeans Day™ has a huge impact on care at BC Children’s Hospital because every year thousands of individuals and organizations in communities across BC and the Yukon decide that children matter, and that they need our help,” said Teri Nicholas, president and CEO of BC Children’s Hospital Foundation. “It really does take a team to support sick and injured children and we are grateful to everyone who joins that team with the purchase of a button or lapel pin. It’s a small gesture that makes a big difference.”

In Vancouver, the annual Jeans Day™ barbecue, taking place at the Vancouver Art Gallery on Georgia Street, April 30 from 11:30 am to 1:30 pm, is expected to draw hundreds of people intent on sampling an exciting new Jeans Day™ lunch menu for $10, generously provided by the Glowbal Restaurant Group. The Virgin Street Squad, among other guests, will provide entertainment at the barbecue. Kids will enjoy special appearances by Vancouver Canucks mascot FIN and BC Children’s Hospital Foundation mascot Sunny Bear.

Jeans Day™ 2015 buttons and lapel pins are available from office champions at many participating organizations. Individuals without access to a school or office champion can register at the Jeans Day™ website or pick up a button at an official retailer in their community.

About Jeans Day™
Since 1990 Jeans Day™ has raised more than $18 million for BC Children’s Hospital. Money raised this year will go to the Excellence in Child Health Fund, which supports the most urgent health care needs at BC Children's Hospital. Visit the Jeans Day™ website at www.jeansday.ca for more information or to register.

About BC Children’s Hospital
BC Children’s Hospital is the province’s only full-service acute-care hospital dedicated to serving close to one million children living in BC and the Yukon. All children who are seriously ill or injured are referred to Children’s Hospital and are either treated at the hospital facility in Vancouver or, with consultation from Children’s specialists, in their home community. Last year, more than 84,000 children were treated at Children’s Hospital. Funds raised by the foundation are used to support BC Children’s Hospital, its research institute and Sunny Hill Health Centre for Children. For more information visit www.bcchf.ca and follow @BCCHF on Twitter.

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For information contact:

Stephen Forgacs
Director, Communications
Tel. 604-875-2338
Cell 604-719-4381
1-888-663-3033
sforgacs@bcchf.ca

Please view Jeans Day™ TV PSAs below: