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GROUSE MOUNTAIN & BC CHILDREN'S HOSPITAL OFFICALLY LAUNCH THE 2011 GRIND FOR KIDS CAMPAIGN

Posted on 21/06/2011 12:00am

June 21, 2011: Grouse Mountain, North Vancouver BC - Playing street hockey, setting up lemonade stands and building tree forts is how kids in our province should spend their time this summer and not in hospital beds. Help us make this a reality by raising a mountain of money for BC Children's Hospital on the Grouse Grind this summer. For the second year running, Grind For Kids encourages you to sign up, collect pledges and raise money every time you head up the Grouse Grind. Get involved online at www.grindforkids.com and your fundraising efforts will help propel you up the mountain.

Join us, Wednesday June 22 at 10:00am at the base of the Grouse Grind where we will officially kick off Grind For Kids along with a cheque presentation for last year's efforts by Grouse Mountain President Stuart McLaughlin to Stephen Forgacs and Shelley Sainsbury from BC Children's Hospital Foundation. Also on hand will be former patient Colton Boechler and his family, top 2010 Grind For Kids fundraisers, Grouse Grind Ambassadors and a host of North Vancouver firefighters. A group of avid Grinders will then tackle the hike to get the campaign off to a roaring start. Last year, 4535 Grinds helped to raise $172,000 and this year's campaign is aiming to double this effort with a goal of $350,000.

"Last year was a phenomenal success for our first Grind For Kids initiative and we hope that as the popularity of the Grouse Grind increases year by year so do our fundraising totals" said Grouse Mountain President Stuart McLaughlin. "Grouse Mountain, Whistler Water and B.C. Children's Hospital encourage all those who head up the Grouse Grind each summer to truly make every vertical step toward count towards vital research and equipment that will allow our kids the chance to enjoy just being kids".

Wednesday also kicks off Grouse Grind Social Nights where outdoor enthusiasts are encouraged to join like-minded people at Altitudes Bistro for a night of food and drink specials, great conversation, prizes and music by our resident DJs. Representatives will be on hand to sign participants up on the spot for Grind For Kids so they can immediately feel the benefits of every Grind they hike.

Funds raised through Grind For Kids will support the Campaign for BC Children, and specifically the cardiology area in the new BC Children's Hospital. Last year, more than 78,000 children were treated at B.C. Children's Hospital.

For more information contact:

Sarah Lusk
Public Relations Manager
Grouse Mountain Resort and Whistler Water Ltd.
Direct: 604.998.4255
Office: 604.984.0661
Cell: 604.551.4968

Stephen Forgacs
Director, Communications
BC Children's Hospital Foundation
Cell: 604.719.4381

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