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Posted on 14/04/2009 12:00am

Pattison stations to promote BC Children's Hospital Campaign for BC Children
Vancouver - April 14, 2009 - BC Children's Hospital Foundation announced today that it has formed a partnership with The Jim Pattison Broadcast Group. Under the partnership, Pattison Broadcast Group stations will support the foundation in its efforts to promote the $200-million Campaign for BC Children around the province. The campaign is urging British Columbians to "Be A Superhero" by supporting the construction of a new BC Children's Hospital and Child Health BC, a hospital initiative that is improving access to pediatric care for BC children, regardless of their location in BC.
"Many of us know someone who has been treated at BC Children's Hospital, whether they live in Prince George, Kamloops, Vancouver or Nanaimo," said Jim Pattison Broadcast Group President Rick Arnish. "This partnership is an important opportunity for the Pattison Broadcast Group to help shape the future of health care for BC's kids."
As campaign media partner, Broadcast Group stations will run a series of public service announcements featuring campaign information, as well as featuring children from around the province who have received care at the hospital. "We hope to inspire the listeners of the Pattison stations to participate in the campaign," said Sue Carruthers, president and CEO of BC Children's Hospital Foundation. "We need Superheroes to emerge from every corner of the province."
With 19 stations across BC, the Jim Pattison Broadcast Group gives the hospital access to a host of listeners. More than 67 per cent of the 75,000 children who come to BC children's hospital each year live outside the City of Vancouver. The Pattison stations have enormous potential to provide coordinated radio coverage to reach more of the communities served by the hospital.
BC Children's Hospital Foundation also has a partnership with Global BC TV, which has been providing news coverage and airing campaign public service announcements since the campaign was launched in April 2008. To date, British Columbians have contributed $82 million toward the campaign goal.
Priorities of the Campaign for BC Children include construction of a new hospital - including an Emergency Department, Diagnostics and Imaging, Pediatric Intensive Care Unit, Operating Suites and patient rooms; the relocation of childhood development and rehabilitation services from Sunny Hill Health Centre in East Vancouver to the Oak Street home of BC Children's, and Child Health BC, a BC Children's Hospital initiative that is building pediatric care capacity throughout the province.
Construction of the new Children's Hospital will provide urgently needed space for critical care. For example, the current operating rooms are antiquated and do not have adequate space to accommodate the high tech equipment required for complex surgical procedures. Patient rooms in the existing hospital were not built to accommodate family members or provide the healing environment children need for quicker recovery.
BC Children's Hospital Foundation launched the Campaign for BC Children exactly one year ago, when Premier Gordon Campbell announced provincial government support for the plan to rebuild the hospital and relocate Sunny Hill. To date, BC Children's Hospital Foundation has received campaign donations from thousands of British Columbians in 223 BC communities. The community has contributed $82 million to date toward the $200-million campaign.
About BC Children's Hospital
BC Children's Hospital is the province's only full-service acute care hospital and serves the one million children living in BC and the Yukon. All children who are seriously ill or injured are referred to Children's Hospital and are either treated at the hospital facility in Vancouver or, with consultation from Children's specialists, in their home community. Last year, more than 72,000 children were treated at Children's Hospital. BC Children's Hospital Foundation received donations from more than 82,000 people last year and had revenues of over $54.4 million. Funds raised by the foundation are used to support BC Children's Hospital, Sunny Hill Health Centre for Children and the Child & Family Research Institute.
For information, contact The Jim Pattison Broadcast Group or BC Children's Hospital Foundation:
Rick Arnish
The Jim Pattison Broadcast Group
Phone: 250-372-3322
E-mail: rarnish(at)
Debora Sweeney Stephen Forgacs
Vice President & Chief Communications Officer Director of Communications
BC Children's Hospital Foundation BC Children's Hospital Foundation
Phone: 604-875-3635 Phone: 604-875-2338
1-888-663-3033 1-888-663-3033
Cell: 604-828-4918 Cell: 604-719-4381