Cause Related Marketing

Thank you for your interest in developing a cause marketing program in partnership with BC Children's Hospital. Initiatives that fall within Cause Marketing relate to businesses or individuals who sell a product or service, wish to donate a portion of proceeds to BC Children's Hospital and wish to use BC Children's Hospital or BC Children's Hospital Foundation's logo(s) in the promotion of this initiative.

Each year, we are fortunate to receive a number of inquiries from generous companies and individuals like you across BC, whose cause marketing goals are ideally in harmony with those of the Foundation.

How to Apply

To be considered, please complete the following proposal form. Proposals will be carefully reviewed and evaluated for feasibility and suitability by BC Children's Hospital Foundation.

Submit a Cause Marketing Proposal

Current Approved Cause Marketing Initiatives

  • Kitanoya Marketing Corp. (through Guu Japanese Restaurants) has been a proud supporter of BC Children's Hospital since 2008. With each purchase of a Ramuune drink at their restaurants, Kitanoya donates a portion of sales to BC Children's Hospital - over $80,000 to date.
  • If you’re in the Kelowna area and looking for a different gift to honour the arrival of a new baby, check out Kristoffer Hay and Ian Surrao’s company Bent Branches Services Inc.  Their Baby Branches Tree Foundation will plant a tree on your behalf and will work with you to find the perfect tree and location….and they will be donating a portion of proceeds in support of BC Children’s Hospital Foundation.  They can be reached through, or directly with Kristoffer at 250-801-0695 or email:

Please note:

1. Any use of the BC Children's Hospital or BC Children's Hospital Foundation name, brand or logo requires written authorization from the Foundation and must be pre-approved before usage.

2. As per Canada Revenue Agency regulations, we cannot issue tax receipts for contributions from this type of agreement/initiative as it is deemed the funds have been generated from a dual-benefitting relationship. We can only issue acknowledgement receipts for these funds.