Engage your customers


During this unprecedented time, the support of our community is more important than ever. This May, show your customers what you stand for by taking part in Jean Up. Since the month-long movement has gone fully digital, it’s easier than ever to be a part of it. All you need to do is share your co-branded fundraising page with your customers through your digital communications, and then pick a day in May to show off your best denim outfits.

Ready to get started?

Download your Jean Up poster, digital assets and social media toolkit here

Share your #JeanUp selfies with us

Don’t forget to tag us on our social media channels, or email photos of your employees and customers in their best denim outfits to jeanup@bcchf.ca. We’d love to share them throughout the month of May.


Looking to engage your employees in Jean Up? Learn more here.

Childhood belongs in jeans