Jeans Day


We're overwhelmed by BC's support for Jeans Day. This year our champions worked hard and raised $1,102,378 for Jeans Day™! Thanks to your fundraising efforts through button and lapel pin sales, Jeans Day has now cumulatively raised over $20 million for BC's kids over its 26-year history.

Your participation in the #JeanUp movement had us trending on Twitter! Visit our Jeans Day gallery to see how BC is showed off their Jeans Day™ enthusiasm.

To show their appreciation, Avery and Russell recorded this short video message to share with you.

We look forward to celebrating Jeans Day™ with everyone next year on Thursday, May 4, 2017.

What's Next?

Jeans Day Champions, it's time to submit your Jeans Day donations!

Have extra Jeans Day buttons or lapel pins? Recycle them! Find out how easy it is here.

Thank you again for the incredible #JeanUp spirit!

How will you participate?

What's next?