Jeans Day


On May 4, people from all corners of the province — individuals, families, corporations and schools — are encouraged to #JeanUp and support kids at BC Children’s Hospital.

How does it work? Simply buy a button ($5) or lapel pin ($20) from one of our official retailers and then wear your favourite denim outfit on Jeans Day.

Can't make it to an official retailer? Buy a virtual button. 

April 1 - May 4: April 20 - May 4: April 1 - 27:

April 1 - May 4: April 7 - 27:

Other ways to participate:

If you have any inquiries or registration questions, please contact