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Jeans Day is turning 30, and it's getting a big makeover

We're making some exciting changes to Jeans Day in 2020

Jeans Day has been one of our most iconic fundraiser for 29 years and because of people like you, has raised over $22 million to ensure kids in our province receive the best health care possible. 

As Jeans Day enters its 30th year, it’s getting a makeover. We conducted a survey of over 800 British Columbians to understand how we could make this program better. We also talked to schools, offices and retailers to find out where we could improve.

Starting in 2020, we’re making some exciting changes:

We’re creating a movement, and we need you to help us lead it.

Jeans Day is becoming something way bigger: a month-long movement in May called Jean Up. We’re also changing the very meaning of wearing jeans: be a symbol of what you stand for—helping kids get out of their hospital gowns and back into their own jeans. 

So pick a day, a week or even celebrate all month long—the choice is yours during the month of May as you fundraise and show your denim spirit in support of kids at BC Children’s Hospital.

We’re going digital.

You can now fundraise for Jean Up online. You’ll be able to register for your own organizational fundraising page and use a web link to email around to collect donations. Tax receipts will be automatically issued for gifts $20 and over, and you’ll be able to see your total fundraising accomplishments in real time.

We’re shrinking our environmental footprint.

We heard loud and clear that donors were concerned about the environmental impact and production costs of Jeans Day buttons and pins. So we’re doing something to change that. We’re moving to stickers that participants can proudly wear—stay tuned for the fun designs that we’ve come up with. You’ll be able to indicate the quantity you’d like sent to you when you set up your online fundraising page.

What’s next?

We’ll be in touch in February with more information on how you can register to participate in Jean Up 2020. 

Thank you so much for being part of our transformation.

- Your friends at BC Children’s Hospital Foundation

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