Jeans Day


#JeanUp to the max for Jeans Day™ on Thursday, April 28, 2016!

 Purchase your $5 dollar button or $20 lapel pin and deck yourself out in denim. Grab your jeans, denim shirt, denim jacket, cover your laptop and bag in denim and #JeanUp for BC’s Kids!

Buttons available today through your office or school Jeans Day Champion, at the Vancouver downtown Barbecue or one of our official retailers:


No look is too much. Whether it's a Canadian Tuxedo or an 80’s denim outfit accessorized with a spiffy denim hair band, we want to see whatever denim style you can come up with!

Don’t forget to share your awesome jean outfit with us by using the hashtag #JeanUp and visit our Jeans Day gallery to see how BC is showing off their Jeans Day™ enthusiasm.


How will you participate?

What's next?