Thank you for being part of the Jean Up movement


This May, we set out on a mission to make jeans a symbol of something way bigger—helping kids get out of their hospital gowns and back into their jeans. Thanks to the incredible support we received from every corner of the province, we were able to raise over $308,000 (and counting) to help do just that. This generosity will allow experts to advance innovative research, tailor care to the specialized needs of kids, and comfort families during their toughest days.

This year’s Jean Up would not have been possible without support from our generous sponsors Odlum Brown and Mavi Jeans. We are so grateful to have amazing partners like you by our side.


See you in May 2022!

By wearing jeans this May, you have helped us make real progress in tackling childhood illnesses but there is still so much more to do. We hope you’ll start thinking about which denim outfit you’ll wear next May and join the movement again in 2022.



This May, help kids get out of their hospital gowns and back into their jeans.


Engage your employees

Build a company-wide culture of generosity by engaging your employees in Jean Up.

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Odlum Brown School Match

During May, all donations made through your school's online fundraising page will be matched by Odlum Brown Limited.

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Childhood belongs in jeans