This May, help kids get back into their jeans


Donate, then get your denim on

This May, join our mission to make jeans a symbol of something bigger—helping kids get out of their hospital gowns and back into their jeans.

Simply donate or fundraise online with your company or school, and then pick a day, week or even the entire month of May to proudly show your Jean Up spirit in support of kids at BC Children’s Hospital.

By coming together, we can help conquer the serious and life-long illnesses that affect our province’s kids.

Ready to fundraise?

Rally your customers, employees or school to come together and help support BC Children’s Hospital. Register today to take a stand against childhood diseases and help more kids get back into their jeans this May.

Engage customers

  Engage employees

    Engage students 


Share your #JeanUp selfie with us.

Don’t forget to tag @bcchf on your social media channels and add a virtual Jean Up sticker to your posts (just enter BCCHF into the GIF search on Instagram). You can also email photos of your family, school, employees or customers in their best denim outfits to We can’t wait to feature your denim pride on our channels in May.



This May, help kids get out of their hospital gowns and back into their jeans.


Engage your employees

Build a company-wide culture of generosity by engaging your employees in Jean Up.

Learn more

Odlum Brown School Match

During May, all donations made through your school's online fundraising page will be matched by Odlum Brown Limited.

Learn more

Childhood belongs in jeans