This May, help BC’s kids get back into their jeans

This May, we’re on a mission to make jeans a symbol of something way bigger—helping kids get out of their hospital gowns and back into their jeans.

As Jeans Day approached its 30th anniversary last year, we decided to make some big changes—including evolving the iconic fundraiser into a month-long movement called Jean Up. To get involved, you can either make a donation or choose to fundraise on behalf of BC Children’s Hospital, and then pick a day, week or even the entire month of May to proudly wear your favourite denim.

By coming together, we can help conquer the serious and life-long illnesses that affect our province’s kids.

Jean Up 2021 Registration Coming Soon