Engage your employees


People want to work for companies that are purpose-driven. Now, more than ever, during a time of physical distancing and working from home, fundraising for BC Children’s is a way to bring your teams together united under a common purpose—helping kids at BC Children’s get out of their hospital gowns and back into their jeans. It’s a powerful way to unite your employees and build a company-wide culture of generosity by taking part in Jean Up.

Since Jean Up has gone fully digital, you can still show your support for BC’s kids—even while working from home during these unprecedented times.

Ready to get started? Here’s how.

  1. Set up your custom company fundraising page
  2. Collect donations online by sharing your company’s donation link
  3. Pick a day and celebrate with your employees by having them submit selfies of them working from home (#WFH) in their jeans. Don’t forget to tag them on social throughout the month of May using the hashtag #JeanUp and @bcchf.

Download your Jean Up poster, digital assets and social media toolkit here.


Looking to engage your customers in Jean Up? Learn more here.

Childhood belongs in jeans