Engage your employees


This April, encourage your staff to come together and wear jeans to show what they stand for: helping sick and injured kids get out of their hospital gowns and back into their own jeans.

As the only children’s hospital in the province, kids count on BC Children’s for specialized care they often can’t receive anywhere else. By supporting Jean Up, you will make a big difference in the lives of children and families with serious and life-long childhood diseases across our province.

It’s easy to get involved:

  • Register your company today.
  • Pick any day in April to Jean Up with your colleagues (this could be a day, a week, or the whole month).
  • Collect donations by sharing your organization’s donation link with your employees, friends and family.
  • To help you with fundraising, we will include messaging for emails and a poster to help celebrate your progress. Download your Jean Up poster and fundraising poster. Social media toolkit to be provided by end of March.

Promo kits 

Sign up by March 11 to receive your complimentary promo kit in time to start fundraising this April. Your promo kit will include:

  • Stickers (150) to be shared with staff
  • Fundraising and informational posters

(Note: You can still register after March 11 but your promo kit may not arrive by April 3.)

Share your #JeanUp selfies with us

Don’t forget to tag @bcchf on your social media channels! We’d be happy share your organizations’s denim pride throughout the month of April. Have a great story? We would love to hear from you, email us at jeanup@bcchf.ca with photos.

Childhood belongs in jeans