Why jeans?


This May, we’re on a mission to make jeans a symbol of something bigger—helping kids get out of their hospital gowns and back into their jeans.

Why? Because each year, tens of thousands of kids will visit BC Children’s—many of them suffering from devastating diseases and chronic conditions. As the only children’s hospital in the province, they count on BC Children’s for specialized care they often can’t receive anywhere else.

Although incredible strides have been made in improving care, so much more needs to be done to solve the biggest health challenges facing kids. The rates of chronic conditions like diabetes are continuing to rise. Too many children with rare diseases aren’t receiving answers for what’s causing their debilitating symptoms. And the majority of children with mental health challenges don’t receive the specialized care they need.

By joining us this May, you can help conquer childhood illnesses.


Official Denim Partner

Childhood belongs in jeans