Jeans Day School Program
inspires kids to give back to kids

Odlum Brown Limited supports the Jeans Day School Program

In celebration of Jeans Day, a fundraiser for BC Children’s Hospital Foundation (BCCHF), we are pleased to recognize the staff and students at Shawnigan Lake School on Vancouver Island for their fundraising efforts. In the past 5 years, Shawnigan Lake School has raised nearly $23,000 for Jeans Day through the School Program, sponsored by Odlum Brown Limited.

As one of the top fundraising schools, the students and staff at Shawnigan Lake have turned Jeans Day into an opportunity for student leaders to rally the school together to make a change. Coordinated by teacher Jason Lam and the grade 11 Round Table group at Shawnigan Lake, students organize a series of events associated with Jeans Day. In addition to fundraising, the students organize dorm challenges, denim head-to-toe contests and assemblies. Every year a student speaks about the impact BC Children’s Hospital has had on them, or someone in their family. Their stories put the event into perspective for the students and make all their efforts feel validated: the school sees over a 90% participation rate from their 530 students and nearly 200 staff.

“They realize they’re just kids helping other kids. Although they are young, they know that they have the ability to help others.”

—Jason Lam, teacher at Shawnigan Lake School

About the Jeans Day School Program and School Match Program sponsored by Odlum Brown Limited

  • The School Program includes Jeans Day collateral exclusive to schools, such as athlete trading cards, fundraising envelopes, and a toolkit for school fundraisers.
  • Odlum Brown has been the Official School Program Sponsor for the last 10 years. Odlum Brown has been a long-standing partner of BCCHF. They have been supporting BCCHF through a combination of corporate and employee fundraising since the 1990’s – and began to sponsor Jeans Day in 2008.For the first time this year, students had the opportunity to double the impact of their fundraising through a school specific matching program.
  • The first $25 raised is matched by Odlum Brown, up to a maximum of $5,000.
  • The Jeans Day School Program encourages participants to share #JeanUp photos and tag @OdlumBrownCommunity on Facebook or @Odlum_Brown on Twitter, for a chance to win an autographed jersey from one of three Jeans Day sports team ambassadors – the Vancouver Canucks, Vancouver Whitecaps FC, or the BC Lions. The winner will be announced on Monday, May 7.

Jeans Day

Jeans Day, taking place on May 3, 2018, is one of BC Children’s Hospital Foundation’s signature events and grassroots fundraisers. Since the inaugural event in 1990, Jeans Day has raised more than $21 million for BC Children’s Hospital. Funds raised this year will go towards the most urgent needs at BC Children’s Hospital. Visit for more information on how to register and #JeanUp for BC’s kids.

Odlum Brown Limited

This year, Odlum Brown Limited celebrates its 95th year as an independent, full-service investment firm providing disciplined investment advice and objective research with a singular focus on clients. Nationally, Odlum Brown is distinguished as one of Canada’s Best Managed Companies, an honour that has remained with the firm for 19 years, and one of Canada’s Most AdmiredTM Corporate Cultures.

BC Children’s Hospital Foundation

BC Children’s Hospital is the only hospital in the province devoted exclusively to the care of children. As one of the few pediatric medical centres in North America with a world-class acute care centre, research institute, mental health facility and soon, rehabilitation centre, all on a single campus, we provide expert care for the sickest and most seriously injured kids. At BC Children’s Hospital Foundation, we have a vision that every child is healthy and able to fulfill their hopes and dreams. The generosity of donors fuels our ability to conquer childhood diseases, prevent illness and injury, and prioritize the unique needs of kids in every aspect of their care.

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